Every customer is unique. Context reveals how.
AI agents and workflows need rich data to create modern customer experiences. Faraday provides context on 240 million U.S. adults via MCP, real-time API, and batch deployment.
Get the context you need, when you need it
Just choose the elements you want in your payload and Faraday will make them available via API, MCP, and easy file append. Start with 1,500+ consumer and identity data points from the world’s best compilers.
“Faraday allows us to personalize at scale for all of our customers”
Jonas Malpass Caligan, VP Ecommerce
Jewelry brand John Hardy uses Faraday’s on-demand data to instantly enhance their customer profiles and personalize.
Read the case studyEligible
Choose the group of people that could attain this outcome.
Attainment
Choose the group of people that have already attained this outcome.
Predictive context based on your unique data
Gain expert-level context with predictions like propensity to convert, next best offer, or persona clustering. Faraday can use your data to build and deploy bespoke machine learning models automatically.
“Faraday has become the beating heart of our entire organization.”
Eric Kozak, head of performance marketing
By prioritizing leads with high Faraday scores, American Standard closed customers at a 3x higher margin, transforming its silent call center into a high-energy growth engine.
Read the case studyInfuse your stack with customer context
For ongoing workflows, Faraday can continuously deploy throughout your stack so that every engagement has the power of context. Integrated with every major data warehouse, cloud provider, and marketing tool.
Subscription brand Bespoke Post continuously scores customer traits against product attributes for their monthly boxes. The result is a 5x ROI, a 5% lift in revenue per customer, and a 3% reduction in churn.
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your warehouseContext delivered
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to FaradayContext back to
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Every customer has a story
Imagine what you could do with the right context
What would it take to engineer the perfect experience? Combine identity, consumer data, and predictions to power your next brilliant engagement workflow.
| Persona 1 | Persona 2 | Persona 3 | |
|---|---|---|---|
| Size | |||
| Individuals | 2,841 | 1,956 | 1,203 |
| % of total persona set | 47% | 32% | 21% |
| Clustering traits | |||
| Age | 55–64 | 25–34 | 45–54 |
| Household income | $100k+ | <$40k | $60–80k |
| Shopping style | Luxury offline | Bargain hunter | Amazon-centric |
Learn what makes your customers tick
Get the context behind the context so you can engineer delightful customer experiences. Compare segments, build personas, and get detailed reporting, all harnessing the power of Faraday’s built-in consumer data.
“You've come to the right place”
Brendan Taylor, CEO
Bee’s Wrap infused their sales data with context from Faraday, generating the personas and customer insights needed to prove their shopper profile aligned with national retailer Target. Their data-driven pitch landed placements in 550 stores.
Read the case studySecuring consumer and customer data is our top priority
We have been in business since 2012 and handle PII from thousands of US brands.
“Faraday is in our DNA.”
—Katia Unlu, Chief Commercial Officer
Context drives conversion Boll and Branch improved email conversion rates 30% by using Faraday-generated personas to send the best creative variant to each contact.
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